News round-up January 12-19, 2010: Alcohol code, Be At One, The Living Room, Luminar, C&C, design awards, Christie & Co, Red Bull, Quilmes
Sales lift for expanding Be At One
Be At One, the expanding London bar chain, has announced that like-for-like sales for the Christmas period increased by 13.7 per cent over the five weeks to January 3. Operations director Richard Zivkovic said the figures supported the company’s intention to expand its nine-strong estate further this year, adding that more were already in the pipeline. “As always, we will concentrate on a few simple factors: quality and consistency of product and the Be At One people."
Government confirms mandatory code on alcohol
Ministers have today confirmed details of the new mandatory alcohol code that will be imposed on bars, pubs and clubs across England and Wales this year. From April, bars will be banned from running “irresponsible” promotions such as “all you can drink for £10” and will have to provide free tap water where available. They will also be banned from activities that involve pouring spirits straight into customers’ mouths. From October, all bar staff will be required to check the ID of anyone who looks under 18 and they must offer a choice between a single and double measure of spirits and a small and large glass of wine. However, the Government has ruled out compulsory minimum pricing for alcohol in stores. Brigid Simmonds, chief executive of the British Beer and Pub Association, today said: “We have consistently supported legislation to crack down on irresponsible promotions in pubs and supermarkets. However, with nearly 70 per cent of all alcohol now sold through supermarkets, the pub-centric measures announced today are lop-sided and unbalanced. Pubs are struggling and the country is in recession. This is not the time for the Home Office to be burying business in yet more unnecessary red tape. All the powers needed to deal with problem premises already exist. The trouble is poor enforcement of the current laws. Just adding to that pile is unhelpful.”
Sales increase in December across trade
Like-for-like sales across Britain’s leading bar, pub and restaurant groups grew 2.9 per cent in December compared to the same month in 2008, according to the latest Coffer Peach Business Tracker data. “The leading chains have worked hard to attract customers out of their homes, despite the weather, and that effort appears to have paid off,” said Peter Martin of Peach Factory, which produces the Business Tracker. “This year, for example, more emphasis has been put on securing pre-booked business for bars and pubs, as well as restaurants, over the Christmas and New Year period.” The tracker, which covers companies such as Novus Leisure and Mitchells & Butlers, found total sales were ahead 4.7 per cent.
Luminar warns on profits after sales drop
Nightclub operator Luminar Group has warned that its annual pre-tax profits will be “below market expectations” after revealing like-for-like sales in December were down 13.8 per cent year on year. It blamed “general economic conditions, and in particular youth unemployment”, exacerbated by heavy snow since last month. However, Luminar added that its venues, which include Liquid and Oceana, achieved “much better sales” on the key festive nights of Christmas Eve and New Year’s Eve while average sales per customer were 1.5 per cent higher in December than the previous year.
Living Room boss to quit after Orchid takeover
Danny Fox is to leave his role of managing director of The Living Room after 11 years with the brand after it became part of Orchid Group. He was one of the founding shareholders of The Living Room in 1999, becoming operations director until its acquisition in 2007 by Ultimate Leisure, which became Premium Bars & Restaurants (PBR). He last week announced his intention to pursue other opportunities within the industry after PBR, including 13 Living Rooms, was acquired by Orchid Group at the end of last year. “I’ve learned a lot from developing The Living Room and had a great time doing it,” he said. “It’s a fantastic brand and I’m happy to leave it in the capable hands of Orchid Pubs & Dining. Orchid is well placed to pick up the reins and their expertise will no doubt take The Living Room forward.”
Late-night sector “to recover in medium term”
The late-night bar and club sector has the potential for recovery in the medium term but faces another tough 12 months, according to the new Business Outlook 2010 publication launched by property agency Christie & Co last week. The sector felt the impact of the recession in 2009 particularly because of the rise in youth unemployment, ongoing fall-out from the smoking ban and other legislative changes, the report said. “The industry continued to suffer a hangover from the ‘me too’ years, where operators flooded to the high street in order to capture a slot on the drinking circuit – at almost any price,” said Jon Patrick, head of leisure. “High-street rental levels that are based on floor areas or over-ambitious sale-and-leaseback deals have proved inflexible and left many retailers struggling to move their business forward. The late-night sector has the potential for recovery in the medium term, especially as the licensed leisure market continues to evolve and greater interaction between landlords, investors and operators becomes more widespread. The reality, we believe, is that the sector is set for another tough 12 months, with more pre-packs and administrations inevitable as the banks continue to reappraise and reposition their exposure to what is recognised as a high-risk high-reward market.”
Countdown to deadline for bar design awards
The deadline for entries in the second Restaurant & Bar Design Awards is only two weeks away. Entries need to be submitted by January 31 in categories including independent bar or club, multiple bar or club, hotel restaurant or bar, international bar, lighting scheme, identity and website design. The shortlist is due to be announced in March and the ceremony is due to be held in June in Stratford, east London. Visit www.restaurantandbardesignawards.com.
Morgenrot adds Quilmes to portfolio of world beers
Wine and beer importer The Morgenrot Group plans to expand its world beer offering after being appointed the new importer for Argentine beer Quilmes. The move follows the appointment of Graham Archibald, who was the driving force behind the incredible rise of Tiger beer, as senior national account manager in November with Quilmes joining Krombacher Pils and Cruzcampo in the group’s portfolio of iconic beers from around the world. After relocating to new offices and a new bonded warehouse in 2006, both Krombacher and Cruzcampo have benefited and seen steady growth.
New director to manage industry relationships at Drinkaware
Drinkaware, the charity that campaigns for responsible drinking, has appointed Paul Hegarty, formerly head of communication at Molson Coors, to manage its relationships with industry. He said: “The substantial financial support from the industry for Drinkaware clearly demonstrates that alcohol producers and retailers fully understand that alcohol abuse is hurting their businesses. I will be helping to find ways for funding companies to work in partnership with Drinkaware to change Britain’s drinking culture to help people understand how they can enjoy a drink without hurting themselves or other members of society.” More than £15million has been committed over the next three years by 50 companies including leading producers, operators and supermarkets, to support Drinkaware’s work.
Magners owner warns of “modest” decline
C&C Group, which owns Magners and Gaymers, has warned that it is set to report a “modest year-on-year decline” in cider volumes for the year when it posts its annual results in May. Last week, it reported that revenue for the three months to November 30 was down nine per cent compared to the same period the year before, reflecting a revenue decline in of 13 per cent for its cider division. For the nine months to November 30, the revenue decline was seven per cent. However, in December, overall cider volumes were three per cent ahead of the year before, including a 17 per cent increase in the GB market. On Friday, C&C announced that it had completed its acquisition of Constellation Brands’ cider business, The Gaymer Cider Company, although it is still subject to Office of Fair Trading approval.
Red Bull launches new marketing campaign
Red Bull next month launches a new marketing campaign after what it describes as the biggest Christmas ever for the brand. A new cartoon ad will be on screens in February, called “Shakespeare” and “Newton”, ending on a frame showing a Red Bull Energy Shot in an effort to raise awareness of this growing category. Red Bull will also be running consumer experiences at regional and national events, including some in the on-trade. Over Christmas, Red Bull reported sales of 35 million cans. Tom Smith, Red Bull trade communications manager, said: “We’re really pleased with the brand’s performance over Christmas which shows that despite the tough economic climate, consumers still want functional products that fulfil a certain need and in the case of Red Bull, give them the energy they’re looking for. Our marketing plan is as exciting as ever and the increased consumer awareness will help to drive sales in the on-trade.”
Petition launched to ban alcohol in supermarkets
An online petition has been launched on the 10 Downing Street website by a leading club and bar operator calling for a ban on supermarkets selling alcohol. It has been organised by Gary Hunt, chief operating officer of Brook Leisure, whose venues include Che in Doncaster and CoCo in Doncaster, Barnsley, Bradford and Blackpool. It is intended to raise awareness of the role of the off-trade in fuelling drinking problems through cheap alcohol in contrast to the more responsible retail environment of licensed premises. Read more at http://petitions.number10.gov.uk/BanSupermarkets/
Tories promise to scrap “alcohol unit” labelling
The use of units to warn consumers about how much alcohol is contained in drinks should be scrapped in favour of something less confusing, according to the Conservatives. In his policy paper A Healthier Nation, Shadow Health Secretary Andrew Lansley promised to “work with the drinks industry” to create a system of labelling which was easier to understand.
January 19, 2010
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