Non-alcoholic cocktails

Non-alcoholic cocktails: Like a virgin


Whether you call them mocktails or virgin cocktails, standards should be just as high even if alcohol is not part of the mix, reports Mark Ludmon

Next year, the Dubai-based Shaza Hotels group is opening the first of a new concept in luxury hotels in Saudi Arabia. Although they are earmarked for Muslim countries such as Morocco where most people do not drink, the hotels’ bars will rival any in the world when it comes to cocktails with the only difference being they will not contain alcohol. Robbie Bargh, managing director of consultancy Gorgeous Group, which is working with Shaza on the concept, says it is wrong to think that virgin cocktails require less skill than alcoholic ones. “We have created a series of very special drinks for them. It’s about flavour, taste, texture and perfume but very much in the tradition of the Middle East. Although they are not alcoholic, we would not be comfortable giving them to children because they will be too expensive.”

Bars are increasingly adding non-alcoholic cocktails to their menus, which are likely to be particularly appealing to customers after the excesses of Christmas and New Year. The Roof Gardens in Kensington, London, offers a range of virgin cocktails using fresh fruits, juices and puréed berries. Bars manager Andy Crofts says: “These were introduced to provide our guests with an alcohol-free alternative to a mixed drink while still being able to enjoy the freshness and quality that our alcoholic range is famous for. The non-alcoholic cocktails are an obvious ‘designated driver’ favourite but are also a popular choice for guests who want to regulate their alcohol consumption by having a non-alcoholic ‘spacer’ but fancy something a little more exciting than just a fizzy drink.” His personal favourite is the Passion Brew, a blend of fresh passion fruit, guava and lime juices with a dash of orange bitters.

The non-alcoholic cocktails at Alma de Cuba in Liverpool appeal to a broad age range, says its bar operations director, Alex Hannah. “For instance, a lot of the families who come along to the Sunday Service Gospel Brunch tend to order them as they are refreshing, elegantly presented and a bit classier than your typical soft drink.” But he says they are not just limited to customers who do not drink alcohol. “Our health-conscious customers in particular tend to order them because they contain real fruit, not just fruit from a carton.” He agrees that virgin cocktails involve planning and creativity. “Most virgin cocktails originate from an alcoholic cocktail so require lots of attention to detail as they need to contain all the delicious flavours without the added alcohol.”

Restaurateur Hamza Bodhaniya decided not have a drinks licence for Mogo in Solihull but to focus instead on mixed fruit juices and smoothies. Most of the ingredients come from East Africa, tying in with the venue’s theme. “The original inspiration was the restaurants in East Africa where they serve fresh juice from the fruit that is so abundant there. We try to use exotic fruit that you wouldn’t have in your fruit bowl at home such as papaya and star fruit and to introduce new flavours that are out there like passion fruit.”

The exotic juices in Rubicon’s range are already popular with bartenders for alcoholic cocktails but they are also promoted for alcohol-free mixed drinks. Rubicon has developed recipes such as a Wild Lychee Zinger that mixes its lychee, guanabana and passion fruit juices with mint leaves, lime wedges and ginger ale.

The development of Luscombe Drinks’ range of soft drinks was driven by the lack of sophisticated non-alcoholic options for adults in bars and pubs, says its managing director Gabriel David. He says products such as Sicilian Lemon, Elderflower Bubbly and Hot Ginger Beer work well mixed with other juices and fruit or berries chopped or crushed. At the same time, its portfolio includes the likes of Wild Blueberry Crush which, with its mix of blueberries, cranberries, agave syrup and Damascan rose water, amounts to a non-alcoholic cocktail. “It means that people feel like they have had a proper drink if they are not drinking,” David notes.

Last month, Fentimans launched a “soft cocktail menu” featuring recipes such as a Victorian Jigger, combining its products Victorian Lemonade and Mandarin & Seville Orange Jigger, as well as the Festive Dandelion, mixing apple juice, Fentimans Dandelion & Burdock, lime and honey. “We have had an excellent response to our soft cocktails as I think customers appreciate having as much care and imagination taken over their soft drinks as is traditionally focused on alcohol alternatives,” says Fentimans managing director and master brewer Eldon Robson.

December 2009